Upcoming & Past Training

(Oct 2021) 東盟創業與市場拓展行政人員文憑 (第二班)

Google+ Pinterest LinkedIn Tumblr

Executive Diploma in ASEAN Entrepreneurship
& Market Development (2nd Cohort)
盟創業與市場拓展行政人員文憑 (第二班)

此課程適合有興趣將業務拓展到東盟地區或到東盟地區工作的商務人士、創業家和專業人員。

課程將會探討和分析東盟國家的投資生態系統和營商環境,助你在籌劃業務時充分掌握當地情況。

為何選擇東盟?

近年東盟的增長驅動了不同行業的供應和需求,包括製造、建築、貿易、零售、當然還包括創科。東盟各國政府積極鼓勵外商投資、發展基礎設施和數字化轉型,推動東盟成為外商直接投資的重要目的地。

  • 擁有5 億人口的東盟地區,是世界第三大人口經濟體以及 2.8 萬億美元的 GDP。
  • 隨著超過5% 的預估年增長率,到 2050 年,東盟預計將超過歐盟和日本,成為世界第四大經濟體,僅次於中國、印度和美國。
  • 東盟有超過8 億35 歲以下的人口(佔總人口的 58%),預計到 2030 年東盟的中產階級將達到 3.34 億(佔總人口的 51%)
  • 可持續的城市化進程是東盟人口增長的關鍵因素。據估計,到 2050 年,將近七成的東盟人口會居住在城市地區

(來源: US-ASEAN Business Council)

根據政府工業貿易處的公布,香港與東盟的自由貿易協定(FTA)和投資協定(IA)已於2021年2月全面生效,讓香港中小企業和科技初創企業能夠進入東盟市場,鼓勵他們在東盟國開拓商機。

課程目標

通過此課程,學員能夠:

  1. 了解東盟各國的市場機遇和挑戰
  2. 理解東盟地區的消費行為和企業文化
  3. 掌握在東盟地區開拓新客戶和尋找當地合作夥伴的不同方法
  4. 熟悉並利用創業生態圈中的資源
  5. 認識東盟各國政府的招商政策
  6. 制定東盟市場的進入市場策略(go-to-market strategy)行動計劃

課程大綱

日期 模組 內容 地點
 27 Oct 2021 (Wed)

2 Nov 2021 (Tue)

10 Nov 2021 (Wed)

17 Nov 2021 (Wed)

22  Nov  2021 (Mon)

1 Dec 2021 (Wed)

東盟

新加坡

馬來西亞

印尼

泰國

越南

Local experts and Hong Kong professionals in the corresponding region will be the guest speakers to share knowledge and insights about ASEAN:

  • Market analysis
  • Strategic partnership
  • Banking and financing
  • Innovation & technology ecosystem
  • Talent and human resources
  • Industry and professional associations
  • Politics and legal aspects
  • Government support and funding
  • Research labs & universities
Zoom 網上授課
6 Dec 2021 (Mon) Forums for SMEs and Tech Start-ups SME and Tech start-ups are the two fastest-growing sectors in ASEAN markets. Two interactive forums with experienced practitioners will be arranged (details to be confirmed).

*Participants are required to attend at least one of the forums

生產力局大樓
16 Dec 2021 (Thur) Final Report Feedback and Networking Participants are required to prepare a business plan for their go-to-market strategy in one or more ASEAN countries and present to a panel of experts for feedback. Zoom 網上授課

課程導師

DR. TOA CHARM  湛家揚博士

OpenCertHub主席 及 Dr. Charm & Company創辦人

Charm IMG_7683
  • 前數碼港、IBM、Oracle、滙豐及金蝶高級管理人員
  • 教授:香港中大商學院、香港大學SPACE中國商學院、瑞士商學院、美國芝加哥大學
  • 數家亞洲卓越AI、大數據、金融科技、電子商務及ESG初創企業主席兼首席顧問
  • 2020年著作<數碼力大提升>;2019年榮獲香港城市大學頒發「商學院傑出校友獎」

分享嘉賓

Mr Sumit Dutta

Sumit Dutta is the Founder and Chief Executive Officer of ASEAN Business Partners. Prior to this, Sumit spent 26 years working for HSBC, one of the biggest banks in the world, in countries including Indonesia, Vietnam, USA, Hongkong and India.

Most recently, Sumit was the Country Manager and Chief Executive Officer for HSBC in Indonesia from 2014-2019. HSBC is one of the biggest and most profitable banks in Indonesia with profits of $220M in 2019, with 5000 employees in over 100 branches in 30 cities.

Prior to Indonesia, Sumit was Chief Executive Officer for HSBC Bank (Vietnam) Ltd, rated the “Best Foreign Bank in Vietnam” by Finance Asia, and also worked as Executive Director of Techcombank, the largest privately owned bank in Vietnam.

Prior to Vietnam, Sumit worked for HSBC in New York, USA in various roles including Global Head of e-Business, Head of Product Management and Head of Sales Management, and before that in Hongkong and India for HSBC and ANZ Bank.

Sumit holds an MBA in Marketing and Finance and is a Bachelor of Civil Engineering.

Mr Vikash Bengani

Vikash Bengani is the Chief Operating Officer and Head of Industry Research at ASEAN Business Partners. Vikash has over two decades of experience across Asia’s leading financial markets. He has held senior positions at ICICI Bank, Citibank, Indea Capital (a hedge fund) and EIS Global (a family office).

He has worked in diverse roles including trading in equities, commodities and derivatives markets, streamlining operationally complex back offices for securities processing and financial modeling and forecasting of company performance as an equity research analyst. He has also worked as a project finance and structured debt specialist at a Development Finance Institution.

Vikash is a qualified Chartered Accountant from India and a Chartered Financial Analyst from AIMR, USA.  He also holds a Bachelor of Commerce (Hons) degree.

Mr Kula Kulendran

Kula is the Malaysia-based Board Advisor of ASEAN Business Partners.  With 30 years of experience in financial services, Kula is a veteran of the payments industry who has spearheaded change and growth repeatedly during the course of his senior management tenure.

Kula spent over 20 years with American Express, most recently as its Executive Vice President and Head of Global Network Services (GNS) in Japan, Asia Pacific, & Australia. He was instrumental in establishing American Express’ merchant business in Malaysia, penetrating the China market for its GNS business, and reinvigorating American Express’ GNS business in Japan, Korea, and Australia. Among his most notable achievements, Kula was also responsible for forming the company’s GNS JAPA team.

Kula holds an MBA from London Business School.

Mr Alverno Soenardji

Alverno Soenardji is one of the Indonesia-based Board Advisors of ASEAN Business Partners.  With a career spanning 25 years in Finance, Energy and Infrastructure, Alverno is among the most respected senior executives in Indonesia. He is both the CEO of PT Rezeki Perkasa Sejahtera Lestari – one of the very few biomass fueled renewable energy power plants in Indonesia– and the CFO of PT Energi Infranusantara – a special purpose company under Nusantara Infrastructure with the express purpose of investing in Indonesia’s growing energy sector.

Alverno is also serving as the Commissioner of four other organizations, namely, PT Impola Meka Energi, PT Komet Infra Nusantara, PT Dharmanusa Tritunggal, and PT Quattro International.

Alverno holds a Bachelor of Science degree in Civil Engineering from Universitas Trisakti and an MBA from Oklahoma City University.

Ms Tina Singhsacha

Tina is a proven leader with over 25 years of track records of achievements in banking, management consulting and has worked extensively in all ASEAN countries from Thailand to Singapore and Myanmar. Tina now serves as a Senior Advisor to TPG, a global Private Equity fund, to identify attractive growth opportunities in Thailand and the region.  She also served as the Senior Advisor to the President of the Cement Building Material Business of the Siam Cement Group (SCG).  Before returning to Thailand in 2017, Tina served as the Country Head at Standard Chartered Bank in Myanmar. During which she led the reestablishment of the Bank’s presence in the country and launched several initiatives to support the development of the financial sector. With the support of the UK Government, Tina helped founded the UK-Myanmar Financial Services Taskforce, which was instrumental in aiding the set-up of the Myanmar Institute of Directors.

Tina holds a Bachelor of Commerce degree in Accounting and Finance from University of New South Wales and an MBA from Sasin Graduate Institute of Business Administration of Chulalongkorn University.

Ms Thao Nguyen

Thao Nguyen is the ASEAN Business Partners Country Manager for Vietnam. She is a dynamic leader with over 27 years of experience working for both global and local banks in Vietnam. Over the course of her career Thao has held senior leadership roles at HSBC, Citibank, ANZ, Techcombank and VIB serving various corporate clients.

By virtue of her work at these prestigious institutions, Thao has established close working relationships with Vietnam’s State Bank, Ministry of Finance, State Securities Commission and other regulatory bodies.

Prior to joining ASEAN Business Partners, Thao served as SVP – Corporate and Institutional Banking at VIB, working directly with foreign investors in Vietnam. Thao’s past work experiences include serving as Country Head of Financial Institutions at Citibank Vietnam and General Manager of ANZ Vietnam.

Thao’s 27 years of experience working with hiqh-quality, successful Vietnamese enterprises and her strong network with the government and business leaders in Vietnam puts her in a unique position to help guide new entrants into the Vietnamese market.

Thao holds a Bachelor of Arts degree in Languages from Hanoi University and an MBA from RMIT University Vietnam.

課程詳情

2021年10月27日 – 12月16日
下午 2:30 – 5:30

ZOOM 網上授課 及 一節在生產力局大樓進行的面對面課程

廣東話及英語
* 提供同聲傳譯

  • 有興趣在東盟地區拓展業務的中小企業的東主和管理者
  • 打算將業務擴展到東盟地區並為當地定制產品的科技初創企業的企業家、創始人和員工
  • 有意在東盟地區計劃或調整市場策略的企業管理者
  • 在東盟地區尋求就業機會的專業或非專業人士
  • 個人報告(合格標準:60%)

學員可根據自身需要,選擇合適模塊參加。出席率達75%和參加其中一個論壇的學員將獲得“Executive Diploma in ASEAN Entrepreneurship and Market Development”的證書。

港幣2,835元
*10% off discount for Members from supporting organizations

支持機構

Write A Comment