“Make Something WOW” was the message on the wall behind Michael Yung and I. That was close to what we have talked about. How to make our customers #WOW by smart use of #data?

This was another episode of the #ToaSirDataTalk #ToaSir講數 series organized by #OpenCertHub #OCH. Michael is an veteran in the #TravelTech and #CustomerLoyalty industry. We discussed how to leverage on data in the #B2C and #B2B markets.

Michael has been using data to empower his company to understand their consumers and offer the most suitable products and services to them. Another key customer of this industry is merchants. Michael also makes use of data to help his merchants to design right products and campaigns to their customers. We also talked about the key roles of data in a #platform.

We have discussed how data are being used in the Travel and Customer Loyalty industry. Michael is also an expert in data security. He also shared how to do a proper data governance to protect their customers and his company. We also touched on the challenges and opportunities on cross-border data sharing and #cloud strategies on #BigData and #AI applications. Thank you Michael.

Stay tuned for #ToaSirDataTalk #ToaSir講數. Will share the way to access this series of mine shortly. You don’t want to miss the experience sharing from Michael and other corporate and digital leaders from key industries in #HongKong, Mainland #China Iin particular #GBA and #ASEAN.

Prior episodes of the series:
Susanna Chiu, ED, #Bonjour

Upcoming & Past Training
Executive Diploma in ASEAN Entrepreneurship & Market Development (2nd Cohort) 東盟創業與市場拓展行政人員文憑 (第二班) English Version 此課程適合有興趣將業務拓展到東盟地區或到東盟地區工作的商務人士、創業家和專業人員。 課程將會探討和分析東盟國家的投資生態系統和營商環境,助你在籌劃業務時充分掌握當地情況。 網上報名 為何選擇東盟? 近年東盟的增長驅動了不同行業的供應和需求,包括製造、建築、貿易、零售、當然還包括創科。東盟各國政府積極鼓勵外商投資、發展基礎設施和數字化轉型,推動東盟成為外商直接投資的重要目的地。 擁有5 億人口的東盟地區,是世界第三大人口經濟體以及 2.8 萬億美元的 GDP。 隨著超過5% 的預估年增長率,到 2050 年,東盟預計將超過歐盟和日本,成為世界第四大經濟體,僅次於中國、印度和美國。 東盟有超過8 億35 歲以下的人口(佔總人口的 58%),預計到 2030 年東盟的中產階級將達到 3.34 億(佔總人口的 51%) 可持續的城市化進程是東盟人口增長的關鍵因素。據估計,到 2050 年,將近七成的東盟人口會居住在城市地區 (來源: US-ASEAN Business Council) 根據政府工業貿易處的公布,香港與東盟的自由貿易協定(FTA)和投資協定(IA)已於2021年2月全面生效,讓香港中小企業和科技初創企業能夠進入東盟市場,鼓勵他們在東盟國開拓商機。 課程目標 通過此課程,學員能夠: 了解東盟各國的市場機遇和挑戰 理解東盟地區的消費行為和企業文化 掌握在東盟地區開拓新客戶和尋找當地合作夥伴的不同方法 熟悉並利用創業生態圈中的資源 認識東盟各國政府的招商政策 制定東盟市場的進入市場策略(go-to-market strategy)和行動計劃 課程大綱 日期
Training Courses
Executive Diploma in ASEAN Entrepreneurship & Market Development (2nd Cohort) 東盟創業與市場拓展行政人員文憑 (第二班) 中文版 This programme is designed for business leaders, entrepreneurs, and professionals who intend to expand their businesses to or work in the ASEAN region. It will explore and analyse the investment ecosystem and important business landscape of the ASEAN countries to help you fully
Latest Events
Seizing the opportunity in the #ASEAN market was my topic today at #InnoPreneur Meetup of #HKPC. I talked about the growth in ASEAN, opportunities & challenges to enter the market. We introduced the ASEAN #Entrepreneurship & Market Development Executive Diploma Programme jointly organized by HKPC and me. It aims to empower #SMEs & #startups to enter to the ASEAN market. Find out more about the program