What car should I buy next? Is that your question too? That was my first question to ask Frederik Gollob, an veteran in automobile industry, in one of the panels in the annual global #BODW conference organized by #HKDC Hong Kong Design Centre 香港設計中心. #GlobalDesignReset is the main theme of BODW this year. Find out more https://2021.bodw.com/en.
Fredrick and I had a very trendy and interesting fireside chat on the crossover of #Design and #Digital. Our topic was “Navigating a New World Order of Electric Vehicles”. Innovative design of the interior and exterior of the new #EV cars, digital empowerment on the car making it not just smart but also connected everything around to create unprecedented experience for our living and working in the city.
We also talked about other interesting topics like the trend of EV. The Empire like #BMW, #Mercedes, is striking back. Traditional leaders will provide more choices and different EV models are expected from all major brands. #Tesla is not their only competitor. Several emerging EV brands #Li, #Nio, #XPeng from China are doing well with great design and digital features. They are also growing aggressively to the global markets. We will see more competitions ahead.
Another good one is that, “Will rich people buy EVs as they need prestigious image and have peer group pressure?”. An analog is that I am wearing a smart watch because of it’s cool, for health and friends community. I am not chasing after Rolex watch. Frederick said that it is getting there as EV car makers are launching high end luxurious cars. Really learnt a lot about #cars and #electrification from Fredrick. Thank you.