Our 3rd #InnoPreneur Forum finally went f2f today at #HKPC after the 1st & 2nd forums were online. 150+ audiences physically joined our forum plus those folks through live streaming & online. Our theme was #MarTech. Thanks for the leadership & effort from #HKPC Mohamed Butt, Karen F., Marius Chow & Elly Yip and #HKIM Ivan Wong 陳裕光博士 to co-organize this forum.
I moderated a panel discussion with MarTech gurus Daryl Choy, John Lo #iClick, Edwin Wong #Cloudbreaker and Allen Wong #Deloitte. We talked about how to leverage #BigData in MarTech including #KOL #analytics, #SocialMedia, #Miniprogram, #CustomerJourney, #KPI, etc. We also explored the challenges in adopting & justifying MarTech investment especially in the context of #SME #Digitalization. Really appreciate their sharing. We all learned a lot.
In order to help strengthen the #DigitalLiteracy of the audiences, I presented over 150 complimentary copies of my book #數碼力大提升 to the participants today. I also happily signed my names on the books & took photos with those who received my book.
Glad to see many partners, friends & students of mine were there to support me. Thank you to all. Have a great weekend.
You may review our 1st and 2nd InnoPreneur forums here: