What is the secret sauce of Coca-Cola in the old economy? How about the secret sauce of the leading enterprises in today’s new economy? The answer is customer centricity. How did these enterprises make it? The answer is #Data. These companies are capable of turning data into their customer voice. That differentiates the leaders from the laggards in the digital economy.
Thanks for Hong Kong Association for Customer Service Excellence #HKACE to invite me to share my experience with their members. My main theme was “Turn Data into Our Customer Voice”. I have explained the core relationship of Customer Centricity and Data Literacy using the Left-Right Circle framework. I also introduced how we used our Data Literacy Empowerment Programme #DLEP to empower enterprises to democratize data literacy (data culture, mindset and skills) to the majority of their workforce. Find out more from our OpenCertHub Academy https://lnkd.in/gi6y9mJE
Benson Kwong #Fairwood#大快活, one of the largest fast food chains in Asia, also shared how they made use of data to help their internal customers (colleagues) to solve pain points in the front line. For instance, they used data to find the most effective way to deliver training to different levels of employees. Excellent examples of making use of data for customer excellence.
Appreciate Annie LeungCharles Ho from #HKACE#MTR effort to organize this forum. I hope I have given some insights to them and their members how to leverage on data in their customer services businesses and operations.