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Our 3rd #InnoPreneur Forum finally went f2f today at #HKPC after the 1st & 2nd forums were online. 150+ audiences physically joined our forum plus those folks through live streaming & online. Our theme was #MarTech. Thanks for the leadership & effort from #HKPC Mohamed ButtKaren F.Marius Chow & Elly Yip and #HKIM Ivan Wong 陳裕光博士 to co-organize this forum.

I moderated a panel discussion with MarTech gurus Daryl ChoyJohn Lo #iClickEdwin Wong #Cloudbreaker and Allen Wong #Deloitte. We talked about how to leverage #BigData in MarTech including #KOL #analytics#SocialMedia#Miniprogram#CustomerJourney#KPI, etc. We also explored the challenges in adopting & justifying MarTech investment especially in the context of #SME #Digitalization. Really appreciate their sharing. We all learned a lot.

In order to help strengthen the #DigitalLiteracy of the audiences, I presented over 150 complimentary copies of my book #數碼力大提升 to the participants today. I also happily signed my names on the books & took photos with those who received my book.

Glad to see many partners, friends & students of mine were there to support me. Thank you to all. Have a great weekend.

You may review our 1st and 2nd InnoPreneur forums here:

https://lnkd.in/gfCDpmP

https://lnkd.in/gHMn3HV